Americans are projected to spend a staggering $3.9 billion on Halloween sweets alone this year. That’s according to the National Retail Federation.
- 79% of shoppers anticipate prices will be higher this year
- Top holiday activities include handing out candy (66%), dressing up in costume (51%) and decorating the home or yard (51%)
- Total spending on candy is expected to reach $3.9 billion
- 2.3 million children plan on dressing up as Spider-Man and 1.9 million as a princess this year
Based on Instacart’s comprehensive analysis, FoodandWine.com says, chocolate still dominates the top ranks, but with a peanut butter twist that’s as timeless as it is addictive.
Here’s the national top 10, ranked by total weight sold:
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1- Reese’s Peanut Butter Cups
2- Peanut M&M’s
3- M&M’s (Plain)
4- Kit Kat
5- Snickers
6- Twix
7- Hershey’s Milk Chocolate Bars
8- Skittles
9- Sour Patch Kids
10- Haribo Goldbears
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