People Now Using AI to Start Relationships

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Hinge says many Gen Z singles are turning to AI for help starting conversations on dating apps because they lack confidence when it comes to meeting people and making the first move. The platform even has tips on how to do it!

Hinge executive Jackie Jantos told the BBC that young adults still strongly want relationships but are struggling to put themselves out there as in-person socializing declines.

She defended Hinge’s AI feature, which suggests conversation starters, saying it is designed to help users express themselves rather than write messages for them.

Hinge, owned by Match Group, has continued gaining users despite concerns about dating-app burnout and growing interest in meeting people organically. The app reported about 1.5 million UK adult users in the year ending May 2025, up from 1.4 million the previous year.

Hinge markets itself as “designed to be deleted,” saying its goal is to help people find lasting relationships rather than keep them on the app indefinitely.

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