Zac Brown gave 37,000 fans at a sold-out Fenway Park concert Sunday night an unexpected bonus — a free cruise for two.
Brown called it the largest giveaway in live entertainment history, with the band estimating the total value at about $40 million. But while the cruise fare is free, taking the trip won’t be completely without cost.
Fans were given a code during the concert and had until midnight Sunday to claim the offer. Those who did can choose a three- to seven-night Margaritaville at Sea cruise, depending on availability, departing from Miami, Tampa or Palm Beach, Florida.
Meals are included, but passengers are responsible for alcoholic drinks, gratuities, taxes and other fees. They’ll also need to pay for transportation to Florida and potentially a hotel stay if they arrive before their sailing.
Despite those added expenses, concertgoer Callie Ahern of Dorchester said she still considers the giveaway a bargain and a rare opportunity.
The cruise line said recipients aren’t expected to receive a Form 1099 because the prize value falls below the 2026 IRS reporting threshold, though travelers are encouraged to consult a tax professional about their individual situation.
Fans who claimed the offer have until Oct. 31 to book their cruise and must complete their trip by Oct. 30, 2027.
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